Anne Guillen Portfolio
Action-oriented, energetic marketing and sales professional with a strong content & research background, Anne is passionate about targeted strategy, tangible results, conversion through content, and the psychology behind marketing and sales. Anne consistently strives to improve processes and seeks innovative ways to problem solve and translate vision into reality.
If it’s results you seek - Anne is the team member for you. She is dedicated to performing the highest quality work possible within your specific situation and thrives on hitting goals. Take a look at a few success highlights before diving in to her work samples below.
Led Pipeline Generation to a Record-Breaking Quarterly Goal
Anne coached and managed the SDR/BDR team at Virtuous to hit 180% of their quarterly goal, securing over $3M of new business into pipeline within 3 months. She succeeded in moving an inexperienced team, with a prior average efficiency rate of <55%, to an average team member efficiency rate of 160%, using intentional leadership and motivational tactics, one-on-one coaching, and technical training. Through authentic messaging and negotiation tactics, her team built the highest Q pipeline from an SDR team in the history of the company, up to that point.
Boosted Open Rates 20% & Email Health by 3 Points in <4 Months
Email health was a considerable challenge for PetScreening when they brought her on as the Email Marketing Manager. Through intentional investigation, meticulous strategy, and iterated execution, Anne increased the average email open rate from 9% to 28%, and HubSpot’s email health rating from 4 points to 7 points in under 4 months.
Curated Compelling Conference Content for 10K Attendees
During a critical and chaotic time in the lives of people worldwide, the 2020 pandemic, Anne led the strategic content curation, speaker procurement, and session implementation for Classy Collaborative, an industry leading nonprofit technology conference. Prominent speakers, innovative content themes, and unfettered session access directly led to over 10,000 attendees, up 750% from the previous year, and 40% higher than the following year.
Content Marketing Samples
Anne grew up the daughter of a journalist and published author - so you can imagine, her writing, grammar, and style has been honed since she could hold a pencil. Creativity, brevity, and relevance are especially important to Anne as a content writer, as well as formatting.
Compelling content is much more than copy. It encompasses research, storytelling, imagery, branding, applied psychology, and innovation. Whether a single social post, recurring email, or permanent web page - Anne delivers high quality and well thought out content, always focused on the target audience.
Strategy Document Samples
When it comes to pursuing revenue, Anne is a firm believer in the quote by Arjun Basu - “Without strategy, content is just stuff, and the world has enough stuff.”
Prior to professional marketing, Anne ran strategy and operations for impact programs in Sub-Saharan Africa. Strategic planning is core to her comprehension of implementation and is the first step in optimizing any marketing tactic. Anne is the rare team member who is able to discuss and plan for the big picture, as well as live in the details, down to the smallest font change or formatting inconsistency. She is deliberate in her strategy research and creation, yet flexible to change when it comes to execution.
Technical Document Samples
The ability to create innovative and convincing content is just one piece of the puzzle. To effectively market at scale, it is imperative to also have capabilities within marketing automation tools, such as HubSpot, Klaviyo, Salesforce, Mailchimp, etc.
Anne is an advanced user of HubSpot Marketing and Sales Hubs, as well as proficient in many technology tools including other CRMs, productivity and project management tools, CMS platforms, and analytics reporting tools such as tableau, google analytics, HubSpot reporting, and others.
“Tools are great, but content marketing success is about the wizard, not the wand.”
-Jay Baer, Convince & Convert